Albert Einstein was once asked for his definition of the purpose of life.
Surprisingly, or perhaps not, Einstein said: The purpose of life is to serve mankind.
If I’ve achieved any form of success in my career, it is due in part to come to grips with Einstein’s statement.
In business, it’s natural to serve our customers providing them with exactly what they need, understanding the Nineties terminology of “value-added: with each sale. But I have also discovered that giving back to the community as much or more than you take out is more in keeping with Einstein’s statement. I’ve discovered my business has grown in direct proportion to the amount of community and charity work I’ve undertaken.
Zig Ziglar, one of North America’s foremost motivational speakers and seminar leaders, said: “You can get everything you want in life if you just help enough people get what they want in life.” This is not to say that you should become involved with 101 charities and your business will automatically prosper. But look for a couple of organizations that would benefit from your expertise, then commit a significant amount of time – to serve, not to benefit. The benefits will astound you; the people you meet will have a profound effect on your life.